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Resources

Online resources to professional organizations, readings and trainings.
472760_85196922

Professional Research Organizations

American Evaluation Association
Oregon Program Evaluators Network
American Public Health Association
American Marketing Association
Qualitative Research Consultants Association

Trainings

Riva Training Institute
Offers a range of qualitative research trainings
Edward Tufte
Taught by the author of Beautiful Evidence, a one-day course on "Presenting Data and Information"

Articles and Other Readings

Why Hire a Professional Moderator?   download - QRC

Recommended Readings

Moderating to the Max
An extremely useful guide to help you incorporate creative techniques into your focus groups.
Show Me the Numbers by Stephen Few
Fantastic resource on how to design effective tables and graphs
Beautiful Evidence by Edward Tufte
For those looking for a deeper understanding of how to display data. Includes a provocative critique of the faulty cognitive style inherent in Power Point presentations.
The Art of Cause Marketing
A useful starting point in understanding the process of creating impactful cause marketing campaigns.
Asking Questions: the Definitive Guide to Questionnaire Design
A tremendously informative resource for questionnaire design.
The Craft of Research



Resources

Online resources to professional organizations, readings and trainings.
472760_85196922
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